Art Director
Client --------- Wilson Tennis
Agency --------- Farm League
Date Released -- 2019
Project -------- :60 TVC
Director ------- Charlie McDowell
Client --------- Wilson Tennis
Agency --------- Farm League
Date Released -- 2019
Project -------- :60 TVC
Director ------- Charlie McDowell
Play Your Heart Out
Wilson was looking to make a big splash for the launch of its new ProStaff RF97 tennis racket, so they asked Farm League to bring some exciting film ideas that would stand out within the category. Knowing we’d have a chance to shoot Roger Federer in Palm Springs, we wanted to do something fun that would also take advantage of the beautiful desert surroundings.
So we partnered Wilson with legendary music producer Money Mark to transform Roger Federer’s love and passion for the sport of tennis into music. Utilizing both the sounds of the game and a collection of electronic tones derived from the power and beauty of Roger’s swing, we recorded an original track, entitled “Play Your Heart Out,” in the breathtaking desert of Indio, CA.
So we partnered Wilson with legendary music producer Money Mark to transform Roger Federer’s love and passion for the sport of tennis into music. Utilizing both the sounds of the game and a collection of electronic tones derived from the power and beauty of Roger’s swing, we recorded an original track, entitled “Play Your Heart Out,” in the breathtaking desert of Indio, CA.
