Creative Director
Client --------- LA Rams
Agency --------- Ventureland
Date Released -- 2022
Project -------- Draft Day Teaser
ECD ------------ Mike Rosen
Director ------- Paul Hunter

On The Clock

After a historic Super Bowl win, the LA Rams wanted to make a big splash on Draft Day. Notorious for making strategic and critical draft selections despite rarely having picks in the first round, the LA Rams have owned the phrase “Steal The Draft”.

We took this to concept to the next level creating a mock heist film trailer for a fictitious film. To play the upper management and some LA Rams staff we gathered a group of A-List actors featuring Dennis Quaid, Tyrese, Josh Holloway, Scott Eastwood, and filled in the rest of the cast with LA Rams stars including Aaron Donald, Cooper Kupp, Matthew Stafford, Jalen Ramsey, Van Jefferson, Terrell Burgess.

The film was released initially as a surprise film trailer and shortly branded and owned by the LA Rams. Social Media, fans and sport broadcasts immediately fell in love.

Michael Pastor Dozal

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